A Proper Review of Proper Twelve: Conor McGregor’s Irish Whiskey

I tried Proper Twelve for the first time a little over a month ago.

And boy was it gooooood.

My girl picked up a bottle for my birthday — she definitely knows my tastes — and I ended up killing the whole thing in less than 24 hours…

Now keep in mind, I’m not a heavy drinker at all, so I was a little surprised when I finished the last drop. It’s that damn good.

So without further ado, let’s get to this review.

And you know, that calls for a glass of Proper Twelve right now…

A Proper Irish Whiskey From A Proper Irish Man

I knew the only proper way to crack open my first bottle of Proper Twelve was after a night of hard work, so I brought my birthday bottle to the boxing academy to give it a try after some hard sparring.

(I don’t recommend doing this too often if you practice martial arts. Let your brain heal after taking some hard knocks, don’t drown it in alcohol.)

I walked in and pulled my coach aside once he hopped out of the ring.

“Yo, I’ve got a surprise for you out in the car,” I said and gave him a little wink.

Alright, I hear you.

“My girl grabbed it for me…”

Okay, okay… Wait. Is it brown?




Aw hell yeah. Bring it in!

I told him I would after putting in some work. I warmed up and hopped in the ring for a little sparring of my own.

Afterwards, I ran out to the car and grabbed the bottle. I brought some tiny mason jar shot glasses too. We went into his office and locked the door.

“You’re about to be a redneck tonight!” I said as I handed him one of the shot glasses and topped both of us off.

I took a whiff and immediately noticed a lack of the whiskey burn that typically stings your nostrils.

“That’s smooth. There’s no burn…” We both agreed to take little sips rather than downing the shots all at once.

“Wow, that’s smooooooth. There’s really no burn.”

I love it.

The hints of vanilla and honey take away the kick.

The color is a bright, honey brown.

But its smoothness is the most distinctive feature.

Proper Twelve goes down like liquid gold and doesn’t leave a lingering aftertaste. You get a nice, fresh finish to every sip. And regardless of how much I have, I still haven’t woken up with a hangover the next day.

My main drink of preference lately has been a Proper Neat, just for these reasons.

It’s delicious, it’s potent, and it’s efficient.

Now let’s be clear, I’m no expert on whiskey but I know what tastes good and what doesn’t…

I love a good scotch. The Lagavulin 16 is my favorite.

There’s no better scotch for sitting outside and watching the sky as darkness falls. The Lagavulin 16 is incredibly smooth and smokey.

But when it comes to Irish whiskey, Proper Twelve is DANGEROUS.

Proper Twelve is so tasty that I run through half a bottle before I even realize what’s going on. When you’re sipping on something at this price point, it’s very easy to over-indulge.

As Conor has mentioned, it’s a direct competitor to Jameson. That means it won’t break the bank.

In the words of McGregor, “fook the Jameson brothers.”

I’ve never enjoyed their Irish whiskey despite having friends in college who swore by it. It was never my go-to choice and I’ve always thought it tasted like shit.

Conor McGregor has changed the game when it comes to Irish whiskey, and I’m looking forward to everything else that’s to come.

You’ll hear a lot of talk about Proper Twelve is trash, Conor McGregor is a failure, and yadda yadda yadda… but a thinking man will realize these are all just haters.

With a name as big as McGregor’s, and the bank account to match it, he can do whatever he wants.

McGregor takes advantage of the name he has built for himself, and puts it to good use.

Men of power and influence all do the same…

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You can grab a bottle here…


Nick Hagood
Masculinity Rising

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